Waggener Edstrom Rebrands as WE

Leading independent communications agency Waggener Edstrom is reintroducing itself to the world – and changing its name. Waggener Edstrom Communications is now WE. The agency’s new name and new look is said to represent the agency’s transformation over time to better harness the power of the collective WE – its clients, people, partners and influencers. “This read more

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India Trails Digital Marketing Performance Trends of Mature Markets, Expects to See More Upward Trends

New research from Adobe and CMO Council reveals that India is emerging as one of the digital marketing performance leaders in the APAC region after Australia. India scored much higher than the APAC average last year. The annual study that measures digital marketing performance on four key parameters – mindset, marketing readiness, marketing skills and organisational read more

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