Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume read more
Apple leads the way in showing how a smart press invite can create buzz and generate genuine excitement for their rumored iPad 3 launch. Here are 5 PR tips that we can learn from Apple.