Auto Expo, India’s most awaited Motor show took place this year between 3rd and 9th February. As expected, the footfall was noted in lakhs but what surprised everyone and surpassed all expectations was the response on Social Media. Organized by SIAM (Society of Indian Automobile Manufacturers), the expo saw a footfall of 7 lakh people this year. With such read more
Some of the meaningful tweets about Prestival – Asia’s Biggest PR Festival
A photo opportunity is a powerful PR tool if used right. Here are some learnings from how brands used photo ops to leverage their message at the Auto Expo 2012.
Most organisations today fail to realize that social media is more than marketing since this medium determines a consumers key business judgments. One wrong move by a company and it spreads like wild-fire on social media. So here’s a what-to-do, when online.
A car could be a utility or could be pride but these attributes become blurred when the most premium car manufacturers play the price game. Read this article on the latest trend in Luxury car segment…