Auto Expo, India’s most awaited Motor show took place this year between 3rd and 9th February. As expected, the footfall was noted in lakhs but what surprised everyone and surpassed all expectations was the response on Social Media. Organized by SIAM (Society of Indian Automobile Manufacturers), the expo saw a footfall of 7 lakh people this year. With such read more
A look at how custom car designers like DC Design have had to reposition their brand to stay relevant in the Indian Auto market.
A photo opportunity is a powerful PR tool if used right. Here are some learnings from how brands used photo ops to leverage their message at the Auto Expo 2012.