Leaders from Omnicom agencies urged companies to adopt innovative thinking and engage audiences in meaningful ways across multiple communication platforms. This was the strong message delivered at the B2B Leadership Symposium held at the China Europe International Business School in Shanghai. Agency leaders shared insights and best practices, and discussed the challenges companies are facing read more
Image Management’s exclusive interview with Harish Bijoor, Brand Expert and CEO, Harish Bijoor Consults Inc.
There’s a lucrative new trend that catching on – small ad agencies tie up with big media houses on a resource and revenue sharing basis. But why ?