Premier League Soccer Tournament in Bengal Mirrors the Old Rock Stars in Japan Syndrome – a Short Sighted PR Stunt to Attract Eyeballs?

Like old rock stars who go to Japan in the twilight of their career, the superstars descending on the Premier League Soccer Tournament in Bengal are way past their prime. But with the huge investment, is this is a huge missed opportunity for the Tournament and for Indian football? Plus, 5 Bonus PR Tips for the PLS Tournament.

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