The Seven- day Trend Story

Auto Expo, India’s most awaited Motor show took place this year between 3rd and 9th February. As expected, the footfall was noted in lakhs but what surprised everyone and surpassed all expectations was the response on Social Media. Organized by SIAM (Society of Indian Automobile Manufacturers), the expo saw a footfall of 7 lakh people this year. With such read more

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BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It read more

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