An analysis of how Indian underwear brands have positioned themselves and three tips for how they can evolve.
Handmade posters to Promoted Tweets: The evolution of marketing for Bollywood movies.
A movie-based game has the potential to earn lakhs, if it’s a box office hit. So does it really make sense to promote it before the film even hits theatres?
An analysis on Image Management’s latest poll – What is your favourite PR movie?
An analysis on Aamir Khan’s new show Satyamev Jayate — and why great PR and marketing will drive the show’s success.
The Khan triumvirate of Aamir, Salman, and Shahrukh have ruled Bollywood for well over a decade now. This article examines how their respective PR strategies have helped them stay relevant for so long.