An analysis of how Indian underwear brands have positioned themselves and three tips for how they can evolve.
Bollywood
Doing PR for a Bollywood flick in India? Here are 5 tools you should definitely be using!
The Gamification of Bollywood – Marketing Films is Now Child’s Play
A movie-based game has the potential to earn lakhs, if it’s a box office hit. So does it really make sense to promote it before the film even hits theatres?
Thank You For Smoking Voted the Best PR Movie – Image Management Poll
Decoding Satyamev Jayate: The Aamir Khan School of PR
An analysis on Aamir Khan’s new show Satyamev Jayate — and why great PR and marketing will drive the show’s success.
We Khan Do It; Public Relations and Bollywood
The Khan triumvirate of Aamir, Salman, and Shahrukh have ruled Bollywood for well over a decade now. This article examines how their respective PR strategies have helped them stay relevant for so long.
