As a trend that is catching on in the tourism industry, states and nations are going all out like brands and repositioning themselves to attract investments and tourism. The latest in the order is state of West Bengal hiring Shahrukh Khan.
Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.
Just because a celebrity is famous, it doesn’t mean he’ll make a good brand ambassador.