Service industry brands value the most in India. Marketing and brand consultancy firm Millward Brown in conjunction with WPP recently announced first ever BrandZ™ Top 50 Most Valuable Indian Brands ranking. And top spots are all occupied by brands belonging to the service industry. The report takes into account consumers’ opinion of brands to calculate the contribution read more
A guest article by Xavier Prabhu identifies the reasons for the current status and increasing need of corporate branding in small and medium sized enterprises
A guest article by Radha Radhakrishnan contemplates the future of media relations for PR professionals given the rising trend of sponsored content
Ramesh Srivats thinks that brands don’t understand how easy it is to make a hashtag trend on Twitter and that they should rather invest in creating scalable online properties.
Our interview with Dilnaz Anklesaria, Associate Vice President – Corporate Communications at Castrol India Limited
Image Management’s interview with Roma Balwani, Chief Group Communications Officer, Mahindra Group