Affinity recently unveiled a proprietary, first of its kind mobile ad unit called M-Canvas at ad:tech New Delhi. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”. M-Canvas consists of 2 elements – Initiator and Impactor. The ‘Initiator’ is a thumb-sized overlay, which read more
Image Management’s interview with Zaheer Nooruddin, Vice President and Head of Studio D.
A guest article by Xavier Prabhu identifies the reasons for the current status and increasing need of corporate branding in small and medium sized enterprises
Coca Cola’s Sameer Pathak speaks about key aspects of Corporate Social Responsibility
The Opening Keynote by Harish Bijoor, Brand Expert at PRestival 2012 on ‘The Future of PR’
Image Management’s exclusive interview with Jacky Cheng (Chairman, Asia Business Communications Association and MD, The Scott Partnership China).