Mobile Ad Experience Launched for Brand Marketers

Affinity recently unveiled a proprietary, first of its kind mobile ad unit called M-Canvas at ad:tech New Delhi. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”. M-Canvas consists of 2 elements – Initiator and Impactor. The ‘Initiator’ is a thumb-sized overlay, which read more

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