Digital Publishing Market to Grow at 4.54% CAGR to 2019

The key driver for digital publishing market growth has been the rise in the number of professional knowledge workers along with changing preference towards the utilization of information and data in decision making across all industries.Some very interesting findings of the Global Digital Publishing Market 2015-2019 by SandlerResearch.org were announced recently. Analysts of Global Digital read more

Continue reading


Campaign India Digital Crest Awards 2015 to celebrate excellence in Digital Advertising & Marketing

Campaign India is back with the sixth edition of its awards to honour excellence in digital advertising and marketing. The Campaign India Digital Crest Awards 2015 (CIDCA) places maximum emphasis on results achieved through digital marketing campaigns, be they social, mobile, apps, digital, experiential… Rechristened Campaign India Digital Crest Awards (CIDCA) in 2014, the property has read more

Continue reading


BMW Financial Services India reinvents and simplifies ‘customer connect’ through an innovative social media campaign

Unveiling a completely new approach to financial products and services, BMW Financial Services India has launched a strategic campaign ‘Half is not Full’ to reinvent the customer connect. Finance products are considered dry and complicated topics at large. As a usual practice, customers start considering financial solutions only after the vehicle has been chosen. It read more

Continue reading


CAMPAIGN WATCH: 1600 Pandas on Move

Facing the threat of extinction, the 1600 paper mache Pandas specially designed by Paulo Grangeon aimed to promote the awareness on the need for panda conservation and sustainable development are all on move. Soon to land in Malaysia. On their journey around the world to promote the message of panda conservation and sustainable development, the read more

Continue reading


CAMPAIGN WATCH: Kaam Yahin Banta Hai

India’s largest online marketplace, rolled out its new brand campaign featuring Irrfan Khan, and driving the core message as ‘Kaam Yahin Banta Hai’. Objective is to create extensive awareness among masses on the wide opportunities that the platform offers to the buyers across the globe, who could easily find sellers across different product categories on IndiaMart. read more

Continue reading


#handfie: A Viral Campaign To Fight Virus & Bacterial Spread

Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support read more

Continue reading