#handfie: A Viral Campaign To Fight Virus & Bacterial Spread

Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support read more

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Aquire target, Aim, FIRE! The relevance of understanding target audience in political PR

While reciting her speech in Rajasthan, chief of a political party did not realize it was the same one she recited in Nagaland just a few days ago. Thankfully our media does not forget. In our world of 24-hour, always-on media, the importance of correct messaging and identification of target audiences are greater than ever.

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Indian States Re-branding Themselves to Attract Investments and Tourism – a Few Tips

When Narendra Modi Tweets about the rise of Gujarat as an auto manufacturer’s hub, we are reminded of how political heads have become spokespersons for their state.  A chief minister, speaking about the economic and industrial growth of the state brings a lot of credibility to the claims made, but is it only a one read more

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