Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support read more
Image Management interviews Nandita Lakshmanan, Founder and CEO of The PRactice, after her firm earned the honour of being the only Indian PR firm shortlisted for a PR Lions Award at Cannes.
With so many brands online, it’s becoming increasingly difficult to stay relevant and have an impactful presence. So, we decided to help by listing out a few clever ideas.
While reciting her speech in Rajasthan, chief of a political party did not realize it was the same one she recited in Nagaland just a few days ago. Thankfully our media does not forget. In our world of 24-hour, always-on media, the importance of correct messaging and identification of target audiences are greater than ever.
When Narendra Modi Tweets about the rise of Gujarat as an auto manufacturer’s hub, we are reminded of how political heads have become spokespersons for their state. A chief minister, speaking about the economic and industrial growth of the state brings a lot of credibility to the claims made, but is it only a one read more
Broadcaster’s decision to go for a monthly TRP reporting rather than the weekly format makes it difficult for advertising industry which is used to a more dynamic TRP format. Read more on latest TRP system…