PRWeek recently unveiled its Global Power Book. While PR in India is yet to poise as a developed, structured and organized industry surprisingly enough a select few succeeded to make their way to the esteemed and rightly named Global Power Book. We tried to check with the winning warriors what all went in to reach read more
A quick snapshot on the brand called “Baba” at Maha Kumbh
At Ad:Tech New Delhi 2013, the buzzword was integrated communications. Here’s what PR professionals should know.
Stephen Manallack, author of Soft Skills for a Flat World (Tata McGraw-Hill), combines the best of India and the best of the Westland creating cross-cultural understanding.
Coca Cola’s Sameer Pathak speaks about key aspects of Corporate Social Responsibility
Pinterest is the new kid on the social media block, but if you think that it is just the latest fad, here are 4 reasons why your brand should be active on Pinterest.