Digital Marketing World Forum Arrives in Singapore in February 2016

The #DMWF team announced that #DMWF — Digital Marketing World Forum will be hosting a series of high-level digital and social marketing conferences, with the first stop being in Singapore, 29th February — 1st March 2016. Organised by the team that organized #SMWF — Social Media World Forum, #DMWF has evolved from this to include a wider scope of digital marketing read more

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Mobile Ad Experience Launched for Brand Marketers

Affinity recently unveiled a proprietary, first of its kind mobile ad unit called M-Canvas at ad:tech New Delhi. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”. M-Canvas consists of 2 elements – Initiator and Impactor. The ‘Initiator’ is a thumb-sized overlay, which read more

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Content Marketing Summit Asia 2015 to Star Victor of Dhoom-3 and Khurafati Nitin

After its roaring success last January, Asia’s first Content Marketing Summit, CMS Asia 2015 is here. Powered by Taboola, CMS Asia is set to be power-packed a 2-day event (19th & 20th February) at The Westin, Gurgaon. The summit is powered by Taboola. While Day 1 is set to open with Keynote speaker Adam Singolda, read more

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Mantra of New Age B2B Marketing: Engage Audience in Meaningful Ways

Leaders from Omnicom agencies urged companies to adopt innovative thinking and engage audiences in meaningful ways across multiple communication platforms. This was the strong message delivered at the B2B Leadership Symposium held at the China Europe International Business School in Shanghai. Agency leaders shared insights and best practices, and discussed the challenges companies are facing read more

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2015 India Annual Marketing Study: Customer Retention is the Mantra

Octane’s Annual India Marketers Study ‘Digital DNA’ forecasts how India Marketers will use online marketing in 2015. Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an read more

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