The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.
IPL teams are increasingly using innovative social media means to reach out to and engage fans. Today, Chennai Super Kings became the first team to have a live web broadcast of a press conference, questions for which were partly derived from their Facebook page interactions.
The upcoming IPL Season will undoubtedly get a lot of media space across beats and publications. As a Public Relations professional, here are a few things you should know before pitching your next story during IPL season.
The ongoing debate on the infusion of DRS technology into cricket has brought into focus how the image of cricket for fans has evolved.
Too much Cricket in the country that worships cricket? An interesting take on the Champions’ League that in contrast to its sibling Indian Premier League, fails to attract attention. Read more on the PR aspect on it and how things could have been better.
Is the new growing economy changing people’s perception of a brand? Are advertisers shifting the brand attributes to accommodate social perspective? Read on….