Analytics is no more a buzz word but the need for the hour for every organization. There is lot of work happening in analytics space and it is touching all industries, domain and every aspect of our lives. Analytics is an extremely faced paced industry, what is novel now is outdated in 1-2 years. The read more
What thought crosses your mind as soon as you hear the word ‘Public Relations’? A group of men and women in polished suits discussing big ideas with millions of prospects and a never-ending list of numbers and links to dial and click on? Well, all of this leads to a mammoth amount of data being read more
comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this read more
Cloud computing is touted as a cheap and convenient data option for expanding organisations but has its own security concerns. How should cloud computing service providers market themselves especially in the light of hacking incidents involving big companies?