What happens when you choose one brand of shampoo over the other? Is the shampoo really better or it is all the brand associations that’s been built using advertising? When two brands lock horns in the same segment, a battle to gain market shares is bound to ensue.
Too much Cricket in the country that worships cricket? An interesting take on the Champions’ League that in contrast to its sibling Indian Premier League, fails to attract attention. Read more on the PR aspect on it and how things could have been better.