Declaring that India is a mobile first nation, where 65% of users access the internet through mobile devices and over half of searches come from mobile devices, best minds at IIMB’s First Digital Summit offer insights into how digital technologies are shaping the country’s dynamic business landscape. Emphasizing that the mobile phone as a platform read more
What thought crosses your mind as soon as you hear the word ‘Public Relations’? A group of men and women in polished suits discussing big ideas with millions of prospects and a never-ending list of numbers and links to dial and click on? Well, all of this leads to a mammoth amount of data being read more
World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch read more
IPL teams are increasingly using innovative social media means to reach out to and engage fans. Today, Chennai Super Kings became the first team to have a live web broadcast of a press conference, questions for which were partly derived from their Facebook page interactions.
To commemorate the 6th birthday of Twitter, we take a look at how the micro-blogging website has impacted the way politicians and bureaucrats interact with the public – within their constituency and beyond.
Have unending property SMSes irritated you to no end? Are you a realtor, about to send out another round of bulk SMSes? STOP and read an image expert’s take on the ills of spamming and the benefits of communicating better!