India Does Not Go Online; It Lives Online. As a Marketer in The Digital Age, Are You There?

Declaring that India is a mobile first nation, where 65% of users access the internet through mobile devices and over half of searches come from mobile devices, best minds at IIMB’s First Digital Summit offer insights into how digital technologies are shaping the country’s dynamic business landscape. Emphasizing that the mobile phone as a platform read more

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Digital Guiding Principles Now Written for Beer, Wine And Spirits

World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch read more

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