Maggi may have succeeded in making its way through the legal tangles and restrictions but gaining the lost faith would obviously not be a cake walk for the brand. While Maggi is a classic case study to keep a watch on, keeping the trust factor up is an equally tough task for all brands. According read more
Widely regarded as ‘Image Guru of India’, Dilip Cherian, the Co-founder and Consulting Partner of Perfect Relations, South Asia’s largest image management and lobbying firm pioneered the concept of image management in India. Feathers in his cap include his role as a communication’s & public affairs consultant, a political advisor and a practicing political & policy specialist of read more
PRWeek recently unveiled its Global Power Book. While PR in India is yet to poise as a developed, structured and organized industry surprisingly enough a select few succeeded to make their way to the esteemed and rightly named Global Power Book. We tried to check with the winning warriors what all went in to reach read more
Image Management’s exclusive interview with the the Cannes PR Lions Jury on why PR Firms lose out to Advertising Agencies for major prizes at Cannes.
Exchange4media’s fourth edition of India PR & Corporate Communications Conference 2013 was held in Delhi on May 31st
A candid interview of Kushan Mitra (Managing Editor, The Pioneer) telling the love-hate relationship between a journalist and PR Pro.