Brand Kingfisher needs an overhaul, just as much as Brand Mallya does.
How Ferrari’s massive PR stunt in China left viewers seeing red. But not in the way you think…
As F1 boss, Bernie Eccelstone finds out – the phrase “there is no such thing as bad publicity” does not always hold true.
With the increasing threat of disasters, both natural and man-made, there is a greater need for communication. Read on to learn about the four phases of disaster management, when it comes to communication.