The Khan triumvirate of Aamir, Salman, and Shahrukh have ruled Bollywood for well over a decade now. This article examines how their respective PR strategies have helped them stay relevant for so long.
An NGO is a brand that needs to be carefully built. Using celebrity for PR activities of an NGO is tricky and needs some refrains as subtlety is the key. This article discusses some of the PR blunders and tips to avoid them when it comes to promoting a cause.