LiquidHub Refuels Global Brand

Independent Research survey findings show the need for a single partner to provide end-to-end, customer engagement solutions. LiquidHub, the digital transformation company providing customer engagement and technology solutions to global corporations announced today the launch of its new brand identity and refreshed positioning in the marketplace. In its renewed positioning, LiquidHub focuses on building innovative read more

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Brand Loyalty in Asia Pacific and Japan has a Six Second Shelf Life

In today’s Application Economy, businesses delivering a sub-par application experience risk losing 31 percent of their customers. The results of a regional study commissioned by CA Technologies reveal that mobile and desktop applications have become the new battleground for brand loyalty in Asia Pacific & Japan (APJ). In today’s software-driven application economy, where consumers are read more

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Mantra of New Age B2B Marketing: Engage Audience in Meaningful Ways

Leaders from Omnicom agencies urged companies to adopt innovative thinking and engage audiences in meaningful ways across multiple communication platforms. This was the strong message delivered at the B2B Leadership Symposium held at the China Europe International Business School in Shanghai. Agency leaders shared insights and best practices, and discussed the challenges companies are facing read more

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