At the PRCAI Annual PR Summit 2012, Chief Guest Smt. Sheila Dikshit urged PR professionals and the media to be more responsible in terms of how they communicate.
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Access Based Journalism Is Dead – What PR Professionals Should Know About the Evolving Media Landscape
At the PRCAI Summit 2012, a panel of journalists discussed the evolving media scenario and its impact on public relations professionals.
CEOs are a company’s biggest PR tool
It’s the people that make the company. If Richard Branson wasn’t so kooky, would Virgin be so creative? Is Steve Jobs wasn’t such a thinker would there even exist an iPod ? If Vijay Mallya didn’t live life king size, would his beer be so popular?