Making its debut in 2010, Social Media Day was launched by the popular tech site, Mashable to celebrate the impact that social media has had on communication. June 30 marks the annual celebration of the new age, beloved, social media platforms. The first steps into creating a noticeable social platform began with Aol (America Online). read more
Mindshare lead the award tally bagging 4 golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the SMARTIES. The Mobile Marketing Association Forum (MMAF) Delhi 2015, came to a close with the announcement of the SMARTIES™ India 2015 awards. Gold, Silver, and Bronze award winners were announced in read more
Leading ad platform company Madhouse launched its app marketing platform PerforMad at 2015 China Joy (China Digital Entertainment Expo & Conference), integrating Facebook, Google and Twitter to maximize developers’ return of investment (ROI). PerforMad, an app marketing platform is designed exclusively for mobile application developers. It is a programmatic-buying platform that integrates multiple channels and read more
The Great Online Shopping Festival (GOSF) is back, and your credit card is on the verge of being maxed out. Created by Google in 2012 as India’s answer to Black Friday and Cyber Monday shopping festivals abroad, GOSF 2014 is poised to be the biggest and most exciting edition yet, with over 300 retailers taking read more
In India, advertising has traditionally been on print and television, but we are witnessing a very fast shift towards digital because of the immense optimizing and targeting options digital offers. More and more Indian marketers are demonstrating the business impact and value of digital as a strategy to engage customers today. The digital footprint of read more
What a discussion between Shashi Tharoor, Omar Abdullah, and Stephanie Cutter at the Google Big Tent taught us.