Frost & Sullivan is ready with its Indian States’ Attractiveness Index, an assessment of how individual states within different regions are performing at a broader level and their attractiveness to industry. The study examines the friendliness of states to industry by comparing them across multiple areas. The results of the study highlight the distinguishing aspects read more
TechSci Research has come up with a report ‘India FM Radio Industry Forecast & Opportunities, 2019.’ According to the report, Indian FM radio industry is expected to witness double digit growth during 2014-19. Increasing number of FM radio listeners coupled with the growing expenditure on advertisement campaigns by real-estate, pharmaceutical, education, healthcare sectors, etc., are resulting in read more
Why Indian PR needs to constantly evolve its “360-degree” PR campaigns – an insight from PRestival 2012, with the example of contemporary Indian politics
The Brand India Survey is first of its kind national initiative designed to gauge what brand India stands for.
Director of Corporate Communications at Nokia, Poonam Kaul, speaks to Image Management about Nokia’s communications strategy.
Handmade posters to Promoted Tweets: The evolution of marketing for Bollywood movies.