AIMA’s 3rd Marketing Retreat: Strategies for an Accelerating World

What will be the key to success and even survival is Strategic and Innovative Marketing?  As rules change and forces realign, marketing practitioners are increasingly finding that what worked yesterday, might not tomorrow. Today, the marketer’s role is no longer purely operational; he or she needs to be a strategist and change agent who can read more

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Kantar Media and comScore Announce First Joint Offering for Cross-Media Audience Measurement

comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this read more

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Innovative Advertisers Looking Beyond App Installs, Focus on Retargeting

Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume read more

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