Cricket, being the gentlemen’s exciting game has a fiery fan base all over the world and nowhere is the passion more evident than on social media. IPL became the first ever league to set new heights when it beamed matches live via YouTube. The social media stats read how the online community is set to read more
Image Management’s exclusive interview with Arun Bhagat, Executive Vice President – Corporate Communications, GMR Group
Ramesh Srivats thinks that brands don’t understand how easy it is to make a hashtag trend on Twitter and that they should rather invest in creating scalable online properties.
5 tips that the Super Bowl Media Day can teach the IPL.
The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.
IPL teams are increasingly using innovative social media means to reach out to and engage fans. Today, Chennai Super Kings became the first team to have a live web broadcast of a press conference, questions for which were partly derived from their Facebook page interactions.