In India, advertising has traditionally been on print and television, but we are witnessing a very fast shift towards digital because of the immense optimizing and targeting options digital offers. More and more Indian marketers are demonstrating the business impact and value of digital as a strategy to engage customers today. The digital footprint of read more
39% organisations lost their top talent to startups in past six months. 45% of the companies surveyed agree that they had lost their choicest and top talent to startups. Over 60% candidates with 2-5 years experience move to startups to explore their creative side, and about 67% of the candidates with 5-10 years experience join startups for better read more
Cloud computing is touted as a cheap and convenient data option for expanding organisations but has its own security concerns. How should cloud computing service providers market themselves especially in the light of hacking incidents involving big companies?
Are Indian IT companies losing out to the International firms? Read this analytical article on the impending change in the IT world from the perspective of global economic scenario.