Ramesh Srivats thinks that brands don’t understand how easy it is to make a hashtag trend on Twitter and that they should rather invest in creating scalable online properties.
Brand Kingfisher needs an overhaul, just as much as Brand Mallya does.
Political uncertainties and corporate scams pulled down a majority of the key performing Indian sectors. Here is a brief analysis of those sectors which must rethink their communication strategy for the coming year.
It’s the people that make the company. If Richard Branson wasn’t so kooky, would Virgin be so creative? Is Steve Jobs wasn’t such a thinker would there even exist an iPod ? If Vijay Mallya didn’t live life king size, would his beer be so popular?