Innovative Advertisers Looking Beyond App Installs, Focus on Retargeting

Through the last year, advertisers in mobile-led countries like China and India have made heavy investments in building and marketing Apps. Slowly however, marketers are starting to look beyond installs at engaging users to improve the return on investment from their apps effectively. Yintai.com, a leading online boutique operating in China, has an unremitting volume read more

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Indian FM Radio Market to be worth $656.33 million by 2019

TechSci Research has come up with a report ‘India FM Radio Industry Forecast & Opportunities, 2019.’ According to the report, Indian FM radio industry is expected to witness double digit growth during 2014-19. Increasing number of FM radio listeners coupled with the growing expenditure on advertisement campaigns by real-estate, pharmaceutical, education, healthcare sectors, etc., are resulting in read more

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