comScore, Inc. and Kantar Media have announced that they are introducing their first joint offering for cross-media audience measurement to key clients. The announcement was unveiled at a joint industry roundtable in San Sebastian, home to the 2015 I-COM Summit. This is the first outcome of the Kantar and comScore strategic alliance announced earlier this read more
More information about PRCAI’s upcoming In Dialogue Session in New Delhi.
Meenakshi Menon shares her learning about measurement in the PR industry at PRestival