Image Management’s exclusive interview with Tinu Cherian, Digital PR Manager at UST Global and Former Head of Communications, Public & Media Relations at Wikimedia India
After the downfall of General Motors, USA in 2009 – GM India did the unthinkable. They managed to make themselves the most commercially sought-after car brand in the country, that year.
A photo opportunity is a powerful PR tool if used right. Here are some learnings from how brands used photo ops to leverage their message at the Auto Expo 2012.
Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.
When it comes to advertising, the first thing that captures a person’s attention, is the startling depiction of that ‘one unique idea’ that makes you ponder over the product’s or service’s relativity, keeping in mind the brand’s USP. This ultimately leads to its inculcation in one’s need-frame.
A car could be a utility or could be pride but these attributes become blurred when the most premium car manufacturers play the price game. Read this article on the latest trend in Luxury car segment…