Mindshare, Pepsico Lead The Race at The SMARTIES India Awards 2015

Mindshare lead the award tally bagging 4 golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the SMARTIES. The Mobile Marketing Association Forum (MMAF) Delhi 2015, came to a close with the announcement of the SMARTIES™ India 2015 awards. Gold, Silver, and Bronze award winners were announced in read more

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OnePlus Pulls Out Yet Another Genius, Launching OnePlus 2 in Virtual Reality

Making history with world’s first product launch event in Virtual Reality (VR) OnePlus mobiles is all set to present yet another case study worth being a talk point for the marketing fraternity. Will the virtual launch of OnePlus 2 prove to be another feather in the cap of OnePlus or otherwise is something that’s to be read more

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Brand Loyalty in Asia Pacific and Japan has a Six Second Shelf Life

In today’s Application Economy, businesses delivering a sub-par application experience risk losing 31 percent of their customers. The results of a regional study commissioned by CA Technologies reveal that mobile and desktop applications have become the new battleground for brand loyalty in Asia Pacific & Japan (APJ). In today’s software-driven application economy, where consumers are read more

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