Mindshare lead the award tally bagging 4 golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the SMARTIES. The Mobile Marketing Association Forum (MMAF) Delhi 2015, came to a close with the announcement of the SMARTIES™ India 2015 awards. Gold, Silver, and Bronze award winners were announced in read more
Making history with world’s first product launch event in Virtual Reality (VR) OnePlus mobiles is all set to present yet another case study worth being a talk point for the marketing fraternity. Will the virtual launch of OnePlus 2 prove to be another feather in the cap of OnePlus or otherwise is something that’s to be read more
2015 forecasts for sales of technology devices shows a stable global forecast but that’s not making headlines. Newsmaker is the fact that India will be leading in this race leaving China far behind. India provides by far the greatest opportunity, primarily driven by sales of smartphones, where both volume and pricing will contribute to an overall technology read more
A look at how Nokia’s latest smartphone – the Pureview 808 – is just one more step in the brand’s growth and resurgence in the Indian smartphone market.
So while the year gone by had its share of PR blunders, we hope organizations will pull up their socks and discontinue the negative trends. They may also try and incorporate a few of the handy tips we have here, to smoothen out the road to a perfect image, in the year to come.