Rahul Kanwal, Keynote Speaker on Day 2, PRestival, speaking on Media Credibility and Accountability in the current scenario
By focusing purely on online and TV promotion, did Satyamev Jayate, one of the most aggressively-hyped TV shows miss out on a powerful communication channel – the newspapers?
At the PRCAI Annual PR Summit 2012, Chief Guest Smt. Sheila Dikshit urged PR professionals and the media to be more responsible in terms of how they communicate.
At the PRCAI Summit 2012, a panel of journalists discussed the evolving media scenario and its impact on public relations professionals.
The April assembly elections are an indication of the shifting political marketing mix from organization centric marketing mix of 4P’s (Product, Price, Place, Promotion) to a target centric mix of 4C’s (Customer Value, Cost, Convenience & Communication). PART 1 of the 4 Part featured series.