Why the USADA’s recent ban against cyclist Lance Armstrong might not impact brand Armstrong as much as people would think.
Some of the strangest political party logos in India, and what impact this kind of political branding has on the public.
Just because a celebrity is famous, it doesn’t mean he’ll make a good brand ambassador.
Do brands focus on the attributes before sponsoring a cause or an event? Some do, some don’t. Proper association is probably more important than a good recall. Read on to see what things one should keep in mind before going ahead to become a sponsor…