2015 India Annual Marketing Study: Customer Retention is the Mantra

Octane’s Annual India Marketers Study ‘Digital DNA’ forecasts how India Marketers will use online marketing in 2015. Customer Retention shows a sharp increase as a marketing goal in the 2015 edition of Octane India Annual e-Marketing Study. While majority of marketers still vote for Customer Acquisition as their primary marketing goal, Customer Retention sees an read more

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