Affinity recently unveiled a proprietary, first of its kind mobile ad unit called M-Canvas at ad:tech New Delhi. The new ad unit provides a canvas for brands to create immersive story telling experiences to communicate with today’s “connected generation”. M-Canvas consists of 2 elements – Initiator and Impactor. The ‘Initiator’ is a thumb-sized overlay, which read more
As brands increasingly look to have conversations with their fans on social media, this infographic explores five new tools that can help brands engage with consumers.
A comparative analysis of social media influence tools – and Image Management’s own parameters for how to measure your influence online.