Image Management’s exclusive interview with Arunav Sinha, Head of Corporate Communications at Yahoo! India and South-East Asia
Image Management’s exclusive interview with Yusuf Hatia of Fleishman-Hillard.
What happens when you choose one brand of shampoo over the other? Is the shampoo really better or it is all the brand associations that’s been built using advertising? When two brands lock horns in the same segment, a battle to gain market shares is bound to ensue.