Aquire target, Aim, FIRE! The relevance of understanding target audience in political PR

While reciting her speech in Rajasthan, chief of a political party did not realize it was the same one she recited in Nagaland just a few days ago. Thankfully our media does not forget. In our world of 24-hour, always-on media, the importance of correct messaging and identification of target audiences are greater than ever.

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