The need of employee diversity has emerged most strongly in industries that have dramatically evolved over the past twenty-five years, the Public Relations industry being a front-runner amongst them. Hence, in order to delve deep into this trend, two MBA students of Symbiosis Institute of Media and Communication (SIMC-PG), Pune, Rupali Pant and Spurti Devadhar read more
PRWeek recently unveiled its Global Power Book. While PR in India is yet to poise as a developed, structured and organized industry surprisingly enough a select few succeeded to make their way to the esteemed and rightly named Global Power Book. We tried to check with the winning warriors what all went in to reach read more
Nepal is shaken and shattered, no doubt. But the people of Nepal, showing paramount courage and strength, are picking up the pieces and rebuilding the nation. All they require is a bit of support, a helping hand. UJAYA SHAKYA the communications veteran and VP of the Advertising Association of Nepal appeals the PR agencies of read more
Arundhati Seigell, Head, Corporate Communications at Escorts Limited on how the PR pitch process needs to evolve.
It doesn’t matter if you’re a giant conglomerate or a small business running out of the garage, brands and companies need to engage audiences organically and effectively, now more than ever. Here are 10 PR tips for startups.
A look at the rising inaccuracies in Wikipedia’s content and an argument for why PR pros should be allowed to edit brand and company Wiki pages.