Dettol launched an interesting global campaign ‘Give Life a Hand’ to emphasize on the importance of a simple act of hand-washing with soap, and drive habit change. The campaign spread awareness particularly among children because they are the most effective agents of change in society. Largely led by digital, the campaign invited people to pledge their support read more
With the increasing threat of disasters, both natural and man-made, there is a greater need for communication. Read on to learn about the four phases of disaster management, when it comes to communication.