Can Kamal Haasan ride the controversy facing Vishwaroopam to help promote his film?
High off the buzz of the Red Bull-sponsored jump to Planet Earth from the stratosphere, Image Management decodes the PR lessons
What to learn from the previous PR disasters at Olympics, in light of the upcoming games in London.
Handmade posters to Promoted Tweets: The evolution of marketing for Bollywood movies.
A movie-based game has the potential to earn lakhs, if it’s a box office hit. So does it really make sense to promote it before the film even hits theatres?
As F1 boss, Bernie Eccelstone finds out – the phrase “there is no such thing as bad publicity” does not always hold true.