Image Management’s exclusive interview with Yusuf Hatia of Fleishman-Hillard.
Even though celebrities flooded the Auto Expo, very few brands actually utilized them in a creative manner. Three tips for what auto manufacturers could have done with their brand ambassadors for better brand recall.
What happens when you choose one brand of shampoo over the other? Is the shampoo really better or it is all the brand associations that’s been built using advertising? When two brands lock horns in the same segment, a battle to gain market shares is bound to ensue.