IPL teams are increasingly using innovative social media means to reach out to and engage fans. Today, Chennai Super Kings became the first team to have a live web broadcast of a press conference, questions for which were partly derived from their Facebook page interactions.
The upcoming IPL Season will undoubtedly get a lot of media space across beats and publications. As a Public Relations professional, here are a few things you should know before pitching your next story during IPL season.
With an entire cricket crazy nation praying that Sachin can finally score his elusive 100th ton in the last test in Australia, we explore the marketing potential that brands may earn as a result of that century.
Just because a celebrity is famous, it doesn’t mean he’ll make a good brand ambassador.