Ramesh Srivats thinks that brands don’t understand how easy it is to make a hashtag trend on Twitter and that they should rather invest in creating scalable online properties.
5 tips that the Super Bowl Media Day can teach the IPL.
Handmade posters to Promoted Tweets: The evolution of marketing for Bollywood movies.
The Khan triumvirate of Aamir, Salman, and Shahrukh have ruled Bollywood for well over a decade now. This article examines how their respective PR strategies have helped them stay relevant for so long.
As a trend that is catching on in the tourism industry, states and nations are going all out like brands and repositioning themselves to attract investments and tourism. The latest in the order is state of West Bengal hiring Shahrukh Khan.
A Senior Spin Doctor and PR Practitioner writes to the Editor, with his thoughts on the current state of the Indian media.