Bangalore goes social again with its fourth edition of Social Media Week (SMW). The five-day event will bring together influencers, practitioners, academic thinkers and international experts, who will provide a blend of information and ideas through panel discussions, debates, workshops, and more. Some interesting events in this edition of SMW include the Tweetathon and Blogging read more
UBM India, in association with Public Interest Registry, recently released the results of a survey that provides an insight into the current challenges faced by NGOs in India in the online medium. The survey states that 85% of the NGOs admit that sustaining the online presence is extremely important given the growing importance of the read more
Socialbakers, the leading social media analytics and optimization company, has announced the Social Health Index, developed in partnership with Lenovo. This is an industry benchmark that provides brands with a single assessment of their social marketing performance across platforms, allowing them to easily measure and compare their entire social footprint in relation to their competitors read more
World’s leading producers of beer, wine, and spirits united to launch the Digital Guiding Principles (DGPs), the first-ever set of global guidelines for beverage alcohol producers’ online marketing and social media use. The DGPs require the content of any online marketing to meet the same high standards that apply to traditional marketing activities. The launch read more
A comparative analysis of social media influence tools – and Image Management’s own parameters for how to measure your influence online.