Wipro Limited, the leading information technology, consulting and business process services company, announced that it has been chosen by Chelsea Football Club as its official digital and IT partner. Chelsea FC, the reigning champions of the English Premier League, is one of the earliest adopters of digital to engage and differentiate themselves – both as read more
The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.
The upcoming IPL Season will undoubtedly get a lot of media space across beats and publications. As a Public Relations professional, here are a few things you should know before pitching your next story during IPL season.
Too much Cricket in the country that worships cricket? An interesting take on the Champions’ League that in contrast to its sibling Indian Premier League, fails to attract attention. Read more on the PR aspect on it and how things could have been better.
States go out of their way to promote theme holidays, investment tourism and experiential destinations; and have done so with tremendous success. Why then are states and governments playing spoil sport when it comes to promotion of sports tourism? The CWG and this year’s F1 race are prime examples of opportunity(and revenue)lost.