Handmade posters to Promoted Tweets: The evolution of marketing for Bollywood movies.
A movie-based game has the potential to earn lakhs, if it’s a box office hit. So does it really make sense to promote it before the film even hits theatres?
The IPL final was a great sporting victory for the Kolkata Knight Riders, but it was also a great PR boost to brand KKR and brand SRK.
The Khan triumvirate of Aamir, Salman, and Shahrukh have ruled Bollywood for well over a decade now. This article examines how their respective PR strategies have helped them stay relevant for so long.
As a trend that is catching on in the tourism industry, states and nations are going all out like brands and repositioning themselves to attract investments and tourism. The latest in the order is state of West Bengal hiring Shahrukh Khan.